About Me

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About 10 years ago I started reading Seth’s Blog, and haven’t stopped.

Seth inspired me to seek a career in marketing and start this blog.

I’ve spent the last ten years deep in the world of CRO.

I’ve built new products and ran over 100 experiments for a leading bank, created content for fast growing start-ups and I love figuring out how people think and act.

I also spent over a decade behind the scenes of everything from universities to multi-billion dollar businesses, and I have the unique ability to obsess over website analytics and big-picture strategy at the same time.

For me, Marketing isn’t about selling stuff. It’s about changing the way we think. Spreading ideas and making life better.

I’ve been incredibly fortunate to work with some brilliant people so far in my career.

These people inspire many of the thoughts on this blog.

I’m currently working as a Head of Digital Content and CRO at OFX. In this role I have the privilege to work with some amazingly talented people.

Together, we launch new products and experiences that help make our customers lives easier.

Thanks for reading.

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