When to test

People often ask me:

When should I run a test?

My answer is usually:

If you can test, you should test.

Why? Testing gives you answers you won’t get any other way. Answers like:

  • Does this variant convert customers better than what we had before?
  • Does it keep customers active?
  • Does it retain customers better?
  • Does it improve average order value, average lifetime value?
  • Does it grow our profit?

Comments

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s