Deliver at all costs

delivery
Photo: npr.com

Not delivering is the worst thing you can do. It gives me a feeling of dread in the pit of my stomach.

Sometimes we stall and delay because we’re afraid of showing people our work or being judged on the quality.

But the results are secondary, really. And the benefit of hindsight means we can improve, optimise and learn for next time.

If Amazon delayed delivering a book you ordered because they thought you might just return it, or write a bad review, you’d be mad.

So, let’s keep our commitments. Even if it’s the worst thing you’ve ever done, ship it. Press send. Turn up. Apply.

Then learn from it. Doing nothing is worse than doing something badly.

Comments

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s