There goes the shop

Whoops, there goes the shop.

The place you invested so much time in just disappeared overnight. No fire, flood or lightning strike.

It’s gone – vanished.

If this really happened we’d be shocked.

And it just happened. The physical store has all but vanished for many industries. It’s not coming back, ever.

Like most hobbies of obese Westerners, shopping is done on the lounge with a smartphone.

How will we adjust to this digital way of life? Can we still connect and build relationships on a 6 inch screen?

Do people behave differently when searching for things in a store compared to on a phone? Can we still grow our business without a physical address?

The answer is always yes. The how is much harder.

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