Growth Hacker Marketing Tools

The Growth Hacker Marketing movement is gaining momentum. ‘Growth Hacking’ isn’t the easy way to reach your customers, because that doesn’t exist.

It’s the recognition that the most successful new startups don’t rely on big media and advertising budgets to reach their customers. Instead, they target precisely the right segment.

Communities of people who naturally look our for a type of product you offer.

Then, using digital channels, they:
  • create buzz and scarcity (e.g. invite only for the launch of gmail)
  • optimise the customer experience
  • constantly improve their product
  • use customer feedback to grow

This slideshare includes some of the tools we can all use to optimise our marketing. I hope you find it valuable.

My recommended reading list includes a book on Growth Hacking by Ryan Holiday. It’s a great read.

Have new posts sent to your inbox. Sign up.

Comments

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s