But how do we know what works? Many assume that spending more money on advertising is the answer to all business problems.
But many times we fail to measure how effective each message is and, usually, we find out that we aren’t breaking even on each ad we buy.
Turning the tap on harder when the pipe is leaking is only going to make the leak worse. The truth is we might be better off handing out the money on the street.
So make sure you know, really know, where you’re leaks are and understand that more doesn’t always equal better.